 | Road Runners?! |
webmazter squal_ai writes "Road Hogs: Is it Speed, Size or Life that Matters?
Are you the one who thinks that speeding is cool and macho? Be
aware: new ads in Australia suggest the desire to be a speed-merchant
is a way to compensate for a modest size of one's manhood.
The latest anti-speeding campaign have questioned the size of
manhood of young Australian men addicted to speed-driving. In the new
television ads a young man roars past some ladies who look scornfully
to their friends wiggling their little fingers. With this mocking
gesture the ladies make it clear they believe the road hog compensates
for his inadequate manhood.
The ads that counter the idea that speeding is cool belong to the
New South Wales state Roads and Traffic Authority (RTA). The creators
of "Speeding: No one thinks big of you" campaign are sure they have
come up with a new unconventional way to cut road deaths. The campaign
is aimed to catch attention of young men aged 17-25, the life period
when men most often rush into extremes.
You will usually see anti-speeding ads showing the scenes of terrible injuries and deaths
caused by speeding. Yet, such ads turn out to be not really effective
as more and more young guys simply reject the message, having assumed
an 'it won't happen to me' attitude. Meanwhile, according to the RTA,
speeding is a factor in about 40 per cent of road deaths in New South
Wales, annually causing deaths of over 220 people.
The new campaign is shown on television, in movie-theaters, on
bus-stop posters. The campaigners have also introduced an internet ad
offering speed-merchants an "xtra xtra small" condom.
RTA spokesperson John Whelan admitted the ads may trigger
controversial reactions, still all the campaigners try to do is to get
the message through."
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